星海音乐学院学报

全媒体时代为多元音乐文化的传播提供了新的机遇,同时也加剧了不同音乐类型之间的竞争。文章从主流与非主流、现代与传统、全球化与民族化、个性与从众四个维度阐述了音乐传播话语冲突的表现形式,并从媒介语境与话语实践关联、语言符号与意识形态协同、话语陈述方式与场域适配等角度剖析话语冲突的成因。文章提出,通过加强音乐传播话语价值观建设、挖掘话语共性以及提升话语表达的场域适应性,可以有效缓解音乐传播话语困境,促进多元音乐文化生态和谐发展,提升中华音乐文化全球话语影响力。

The omnimedia era has created new opportunities for the communication of diverse musical cultures,while also intensifying competition among different music genres.This paper examines the manifestations of discourse conflicts in music communication from four dimensions:mainstream versus non-mainstream,modernization versus tradition,globalization versus localization,and individuality versus conformity.It further analyzes the causes of discourse conflicts from perspectives including the relationship between media context and discourse practice,the coordination of linguistic symbols and ideology,and the way of expressing statements and the adaptation to the context.The paper proposes that by enhancing construction of discourse values in music communication,exploring commonalities across discourses,and enhancing the field adaptability of discourse expression,the dilemmas in music communication discourse can be effectively alleviated.This will promote the harmonious development of a diverse music cultural ecosystem and strengthen the global discourse influence of Chinese music culture.